Social media channels are of huge importance to business marketing today. According to one unverified source, 71% of small businesses use social media to market themselves. A predominant usage of social media is video messaging. A survey of 600 small businesses revealed that two-thirds of small businesses spend up to $10,000 on video marketing each year.
Anyone scrolling through their Facebook, LinkedIn, X, Instagram, YouTube, or other social media feed will encounter video after video, seeking to grab your attention as well as that of an SEO algorithm.
It’s not necessarily true that you need videos to be a successful business. However, there’s no denying more attention being paid to them than ever before.
The problem is that most of us wouldn’t be considered video production experts. We may dabble in phone-based videos, like poorly made YouTube shorts or Instagram reels, but if you want a video campaign that appears to be shot professionally, it would be best to utilize a veteran video producer.
Scripting Your Message: Yes, It’s Necessary!
In either case, the very idea of creating a video for your business may be out of your comfort zone. For example, what do you say on your video? What is your message and who is your target? Unless you are an experienced public speaker, it is unlikely that you’ll be able to get your message across in a video by talking off the top of your head. It will require many takes. In other words, preparation is key. That means creating a script for your video recording, which will make the entire process more efficient and your message more effective.
People have no patience for sitting through a 10- or 15-minute video, unless you’ve subscribed to a YouTube channel of particular interest. You’d be surprised how much content can be jammed into a 2-minute video. Like any other marketing communication, scripting a video is not for everyone. Are you trying to tell a story in 2 minutes or are you trying to convince a dispassionate viewer of the benefits of your service?
Conciseness and clarity are of paramount importance in any video production that aims to influence, inform, and motivate.
Whether you’re selling a product or espousing a viewpoint, writing it out in script form is essential. You want to capture the viewer’s attention, make that person understand the importance of the message, make that person remember the message, and finally to take action on the message. If you think about it, these imperatives are no different than those in writing a blog, an advertisement, webpages, or a printed marketing brochure.
This type of writing is our specialty at Revisions Communications & Editorial Services. If you have questions about the best way to approach a video script for your company, we’d be happy to have a conversation with you. Please contact us to begin the process.
Writing and Editing for Small Businesses 
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