Taking the first step to developing new marketing materials can be daunting, but it need not be. Here is one tried-and-true approach that works in almost any setting
A Simple Road to New Marketing Copy
A Fool for a Client: Editing Your Own Work
I’m a professional editor, but I acknowledge that I cannot be a fair and impartial judge of my own writing. Sure, I’ll edit the piece after drafting it, but I then ask one of my own copyeditors to have at it.
Lessons of the Lowly Press Release
Consider the lowly press release. Time tested certainly, but sexy? Few would say so. But it is still around today, used everywhere—in newspapers, on the Web, on social media, printed for viewing at live events.
Marketing Efforts: No Need to Run, Walking Is Just Fine
Have you ever jogged in 90-degree weather? It’s sweaty, laborious‑not a joyous experience, and even hazardous. That’s how many small businesses feel about taking time out of their extremely busy day to market themselves.
Writing Blogs: Have You Got 10 Minutes to Spare?
Blogs are everywhere, it seems. They are featured on websites, and on Facebook, LinkedIn, and other social media. Why are they so popular? Because they are easy to write, easy to post, and most of all easy to read.
