Serving the Marketing Communications Needs of Small Business
When the author started Revisions in 2010, he wanted to engage and do work with local municipalities. With the county’s Economic Development Corporation help, he first learned one of the most-valuable lessons: How to put together a capabilities statement and why it is so important.
Have you visited a website that offered some form of education, promotional discounts, raffle prizes, or access to other valuable materials, and all you needed to do was fill in your name, phone, and Email address? These organizations are using one of the oldest tools of the Internet era—cost-effectively building their own customer and prospect... Continue Reading →
We gained a tremendous amount of production efficiency, slashing the time it takes to go from manuscript to press. I recall working five months in advance to ensure that I had adequate time for the entire process: 2 weeks to edit a new paper, 3 weeks to get queries answered by the author and obtain their final approval, and 1 to 2 weeks for the typesetters to send back galleys (through regular mail or UPS, of course!).
So you’ve decided to try your hand at Email marketing to your existing and prospective clients. Let’s assume for the moment that you have gathered or purchased a list of Email addresses and have them ready to go in a database. For some people, that was the easy part! Deciding what to broadcast may be... Continue Reading →
When I give presentations, I like to engage with my audience by sharing some funny, bizarre, or at least thought-provoking printed signs, like the following: In a tavern: Ladies Are Requested not to Have Children in the Bar At a fast-food establishment: Parking for Drive-Thru Service Only On a hotel’s website: There is a French... Continue Reading →
Since the start of the COVID-19 pandemic, the use of Zoom, Teams, Go-to Meetings, Google Meet, and a host of other online conferencing applications has skyrocketed. A powerful substitute for face-to-face meetings and effective way of receiving important information, many professionals and business executives record these meetings for note-taking purposes or just to have an... Continue Reading →
Feelings of sci-fi peril aside, the capabilities of programs like ChatGPT are remarkable. I’ve tried it, and I can’t say that I would be able to easily tell the difference between a passage written by the program or by a person.
Small business owners like us commonly fall into a trap of our own making. We are truly excellent at operating our companies and keeping our existing customers happy. That is nothing to be ashamed of. We are proud of the job we do and how efficiently we can do it. It does come with one... Continue Reading →
Not everyone is an author (or wants to be). But think of the possibilities of self-publishing for your marketing efforts!
The benefit gained through truly finishing your words—and the multiple rounds of editing and revision required to achieve this gleaming shine—may be noticed by not only the writer but appreciated by the intended audience.
Everyone has heard the cliché in real estate: “It’s location, location, location.” Well, in 2021, when real estate is booming everywhere, maybe it’s low interest rates and a pandemic-enhanced market. For those in the writing profession, it's editing, editing, and more editing. We know that excellent editing makes the copy sing. Only very rarely does... Continue Reading →
During the COVID-19 pandemic, many different types of businesses took a hard look at their own viability. Not surprisingly, this meant cutting staff and “nonessential activities,” such as marketing. But marketing is still essential to survive these pandemic times.
This year, perhaps more than any year in the distant past, nonprofit organizations have experienced incredible fund-raising challenges. Live meetings with paid attendees or donor events have been postponed, cancelled, or converted to virtual sessions. Registration fees and exhibitor registrations, which fueled much of the annual operating budget, were not an option in 2020 (and... Continue Reading →
The very idea of creating a video for your business may be out of your comfort zone. For example, what do you say on your video? What is your message and who is your target? It is best to produce a script for an effective video..
If your company’s objective is to thrive through business-to- business (B2B) transactions, then it seems inevitable that you need to create slide decks at some point. Whether reporting on business results or seeking to solicit new work, or introducing a new product or service, fluency in Microsoft PowerPoint® seems increasingly important. Although this is not... Continue Reading →
Are you one of those people who would like to publish their own novel someday? Or leave an autobiography for your kids or grandkids? Well, you’re not alone. According to a report by Bowker, the official U.S. agency that provides resources to help authors publish, distribute, and promote their books, E-book sales for self-published authors... Continue Reading →
Writing the copy for websites, brochures, fact sheets, blogs, and press releases is a straightforward process. An experienced writer can whip up a first draft in short order, if that person knows what the client expects to achieve. In other words, what’s your point? We’re not mind readers, though some clients seem to expect that!... Continue Reading →
Writing and Editing for Small Businesses 