In digital or advertising, the most important metric is the number of impressions your ad receives. The number of eyes viewing your content will always be important, but just as critical is what those eyeballs will see once they click through? What is the impression left by your marketing program? This leads us to at... Continue Reading →
E-mail Blasts: Do the Pluses Outweigh the Minuses?
For many small businesses, E-mail blasts are a very inexpensive way to stay in touch with existing customers and to drum up new business. In a future blog, I’ll discuss content for the E-mail blast, but the point of this entry is whether to do them at all. Are they worth the time and effort?