During the COVID-19 pandemic, many different types of businesses took a hard look at their own viability. Not surprisingly, this meant cutting staff and “nonessential activities,” such as marketing. But marketing is still essential to survive these pandemic times.
This year, perhaps more than any year in the distant past, nonprofit organizations have experienced incredible fund-raising challenges. Live meetings with paid attendees or donor events have been postponed, cancelled, or converted to virtual sessions. Registration fees and exhibitor registrations, which fueled much of the annual operating budget, were not an option in 2020 (and... Continue Reading →