Writing and Editing for Small Businesses
Serving the Marketing Communications Needs of Small Business
As a writer and editor, I am loathe to utilize any AI program for writing actual copy or suggesting actual copy that will be posted or published in any venue. However, I’ve found several research-related uses for AI to be highly valuable since its introduction.
The very idea of creating a video for your business may be out of your comfort zone. For example, what do you say on your video? What is your message and who is your target? It is best to produce a script for an effective video..
When the author started Revisions in 2010, he wanted to engage and do work with local municipalities. With the county’s Economic Development Corporation help, he first learned one of the most-valuable lessons: How to put together a capabilities statement and why it is so important.
Have you visited a website that offered some form of education, promotional discounts, raffle prizes, or access to other valuable materials, and all you needed to do was fill in your name, phone, and Email address? These organizations are using one of the oldest tools of the Internet era—cost-effectively building their own customer and prospect... Continue Reading →
So you’ve decided to try your hand at Email marketing to your existing and prospective clients. Let’s assume for the moment that you have gathered or purchased a list of Email addresses and have them ready to go in a database. For some people, that was the easy part! Deciding what to broadcast may be... Continue Reading →
When I give presentations, I like to engage with my audience by sharing some funny, bizarre, or at least thought-provoking printed signs, like the following: In a tavern: Ladies Are Requested not to Have Children in the Bar At a fast-food establishment: Parking for Drive-Thru Service Only On a hotel’s website: There is a French... Continue Reading →
Feelings of sci-fi peril aside, the capabilities of programs like ChatGPT are remarkable. I’ve tried it, and I can’t say that I would be able to easily tell the difference between a passage written by the program or by a person.
Small business owners like us commonly fall into a trap of our own making. We are truly excellent at operating our companies and keeping our existing customers happy. That is nothing to be ashamed of. We are proud of the job we do and how efficiently we can do it. It does come with one... Continue Reading →
The benefit gained through truly finishing your words—and the multiple rounds of editing and revision required to achieve this gleaming shine—may be noticed by not only the writer but appreciated by the intended audience.
Some of the greatest marketing slogans of the last 70 years have stuck with us, despite the fact that they haven’t been seen or heard in many decades. If you’re old enough, you’ll remember the following: Clara Peller, asking in a Wendy’s commercial from 1984, “Where’s the Beef?” And no, this is not an ad... Continue Reading →
During the COVID-19 pandemic, many different types of businesses took a hard look at their own viability. Not surprisingly, this meant cutting staff and “nonessential activities,” such as marketing. But marketing is still essential to survive these pandemic times.
January is the ideal time to create (or reexamine) your small-business marketing strategy.
Writing and Editing for Small Businesses 