Everyone has heard the cliché in real estate: “It’s location, location, location.” Well, in 2021, when real estate is booming everywhere, maybe it’s low interest rates and a pandemic-enhanced market. For those in the writing profession, it's editing, editing, and more editing. We know that excellent editing makes the copy sing. Only very rarely does... Continue Reading →
An Educated Consumer Is Your Best Customer
, very few of us can claim to be experts in purchasing new central air conditioning systems. If a company’s website includes good information on problems to avoid in choosing a new or replacement system, that’s worthwhile education. I appreciate informational tools that help me understand what size system best fits my home as well. And it keeps me on this one website longer. Importantly, if they are a local company, I’m almost certain to invite them to my home for an estimate.
New educational web pages and informative blogs fulfill two of my requirements for a service- or consulting-oriented website: (1) providing actual assistance to the visitor and (2) boosting its visibility on web search engines.
The Evolution in Publishing Challenges Writers and Editors Alike
We gained a tremendous amount of production efficiency, slashing the time it takes to go from manuscript to press. I recall working five months in advance to ensure that I had adequate time for the entire process: 2 weeks to edit a new paper, 3 weeks to get queries answered by the author and obtain their final approval, and 1 to 2 weeks for the typesetters to send back galleys (through regular mail or UPS, of course!).