Yes, the search engines need to see sufficient mentions of well-placed keywords in new and accumulated content. However, existing and prospective clients also need to be well informed and held by your copy—in all venues where it will be read.
In digital or advertising, the most important metric is the number of impressions your ad receives. The number of eyes viewing your content will always be important, but just as critical is what those eyeballs will see once they click through? What is the impression left by your marketing program? This leads us to at... Continue Reading →