Serving the Marketing Communications Needs of Small Business
This year, perhaps more than any year in the distant past, nonprofit organizations have experienced incredible fund-raising challenges. Live meetings with paid attendees or donor events have been postponed, cancelled, or converted to virtual sessions. Registration fees and exhibitor registrations, which fueled much of the annual operating budget, were not an option in 2020 (and... Continue Reading →
Editing errors can happen to anyone. And I do mean everyone. Newspapers with considerable copyediting staff still allow big errors to make it through to the next editions. Just today (August 24), the Philadelphia Inquirer posted a map of the region, and mislabeled the highway that traverses New Jersey. Granted, knowing that the road is... Continue Reading →
The answer to the scavenger hunt question: For 10 years, Revisions has specialized in writing Marketing Communications for local small businesses and nonprofit organizations. (Answer: Marketing Communications)
Blogs are everywhere, it seems. They are featured on websites, and on Facebook, LinkedIn, and other social media. Why are they so popular? Because they are easy to write, easy to post, and most of all easy to read. The point is that blogs are an essential way that savvy businesses get their educational and... Continue Reading →
You’ve completed your application for a small business loan through the CARES Act. You may be sitting at your desk, in front of your computer screen, and trying to figure out your next move.
January is the ideal time to create (or reexamine) your small-business marketing strategy.
, very few of us can claim to be experts in purchasing new central air conditioning systems. If a company’s website includes good information on problems to avoid in choosing a new or replacement system, that’s worthwhile education. I appreciate informational tools that help me understand what size system best fits my home as well. And it keeps me on this one website longer. Importantly, if they are a local company, I’m almost certain to invite them to my home for an estimate.
New educational web pages and informative blogs fulfill two of my requirements for a service- or consulting-oriented website: (1) providing actual assistance to the visitor and (2) boosting its visibility on web search engines.
Yes, the search engines need to see sufficient mentions of well-placed keywords in new and accumulated content. However, existing and prospective clients also need to be well informed and held by your copy—in all venues where it will be read.
Taking the first step to developing new marketing materials can be daunting, but it need not be. Here is one tried-and-true approach that works in almost any setting
In digital or advertising, the most important metric is the number of impressions your ad receives. The number of eyes viewing your content will always be important, but just as critical is what those eyeballs will see once they click through? What is the impression left by your marketing program? This leads us to at... Continue Reading →
We gained a tremendous amount of production efficiency, slashing the time it takes to go from manuscript to press. I recall working five months in advance to ensure that I had adequate time for the entire process: 2 weeks to edit a new paper, 3 weeks to get queries answered by the author and obtain their final approval, and 1 to 2 weeks for the typesetters to send back galleys (through regular mail or UPS, of course!).
For many small businesses, E-mail blasts are a very inexpensive way to stay in touch with existing customers and to drum up new business. In a future blog, I’ll discuss content for the E-mail blast, but the point of this entry is whether to do them at all. Are they worth the time and effort?
Writing and Editing for Small Businesses 