Writing and Editing for Small Businesses
Serving the Marketing Communications Needs of Small Business
As a writer and editor, I am loathe to utilize any AI program for writing actual copy or suggesting actual copy that will be posted or published in any venue. However, I’ve found several research-related uses for AI to be highly valuable since its introduction.
The very idea of creating a video for your business may be out of your comfort zone. For example, what do you say on your video? What is your message and who is your target? It is best to produce a script for an effective video..
When the author started Revisions in 2010, he wanted to engage and do work with local municipalities. With the county’s Economic Development Corporation help, he first learned one of the most-valuable lessons: How to put together a capabilities statement and why it is so important.
If your company’s objective is to thrive through business-to- business (B2B) transactions, then it seems inevitable that you need to create slide decks at some point. Whether reporting on business results or seeking to solicit new work, or introducing a new product or service, fluency in Microsoft PowerPoint® seems increasingly important. Although this is not... Continue Reading →
Have you visited a website that offered some form of education, promotional discounts, raffle prizes, or access to other valuable materials, and all you needed to do was fill in your name, phone, and Email address? These organizations are using one of the oldest tools of the Internet era—cost-effectively building their own customer and prospect... Continue Reading →
We gained a tremendous amount of production efficiency, slashing the time it takes to go from manuscript to press. I recall working five months in advance to ensure that I had adequate time for the entire process: 2 weeks to edit a new paper, 3 weeks to get queries answered by the author and obtain their final approval, and 1 to 2 weeks for the typesetters to send back galleys (through regular mail or UPS, of course!).
So you’ve decided to try your hand at Email marketing to your existing and prospective clients. Let’s assume for the moment that you have gathered or purchased a list of Email addresses and have them ready to go in a database. For some people, that was the easy part! Deciding what to broadcast may be... Continue Reading →
When I give presentations, I like to engage with my audience by sharing some funny, bizarre, or at least thought-provoking printed signs, like the following: In a tavern: Ladies Are Requested not to Have Children in the Bar At a fast-food establishment: Parking for Drive-Thru Service Only On a hotel’s website: There is a French... Continue Reading →
Since the start of the COVID-19 pandemic, the use of Zoom, Teams, Go-to Meetings, Google Meet, and a host of other online conferencing applications has skyrocketed. A powerful substitute for face-to-face meetings and effective way of receiving important information, many professionals and business executives record these meetings for note-taking purposes or just to have an... Continue Reading →
Are you one of those people who would like to publish their own novel someday? Or leave an autobiography for your kids or grandkids? Well, you’re not alone. According to a report by Bowker, the official U.S. agency that provides resources to help authors publish, distribute, and promote their books, E-book sales for self-published authors... Continue Reading →
Feelings of sci-fi peril aside, the capabilities of programs like ChatGPT are remarkable. I’ve tried it, and I can’t say that I would be able to easily tell the difference between a passage written by the program or by a person.
Small business owners like us commonly fall into a trap of our own making. We are truly excellent at operating our companies and keeping our existing customers happy. That is nothing to be ashamed of. We are proud of the job we do and how efficiently we can do it. It does come with one... Continue Reading →
Writing and Editing for Small Businesses 