Writing the copy for websites, brochures, fact sheets, blogs, and press releases is a straightforward process. An experienced writer can whip up a first draft in short order, if that person knows what the client expects to achieve. In other words, what’s your point? We’re not mind readers, though some clients seem to expect that!... Continue Reading →
Not everyone is an author (or wants to be). But think of the possibilities of self-publishing for your marketing efforts!
If your company’s objective is to thrive through business-to- business (B2B) transactions, then it seems inevitable that you need to create slide decks at some point. Whether reporting on business results or seeking to solicit new work, or introducing a new product or service, fluency in Microsoft PowerPoint® seems increasingly important. Although not news to... Continue Reading →
Let’s say that you have a website, trifold brochure, and some exhibit hall materials that have not been reviewed in several years, or that you are starting a new line of business and beginning to look at marketing opportunities. Taking the first step can be daunting, but it need not be. We favor what we... Continue Reading →
The benefit gained through truly finishing your words—and the multiple rounds of editing and revision required to achieve this gleaming shine—may be noticed by not only the writer but appreciated by the intended audience.
This axiom has been drilled into our heads: A primary objective of your marketing strategy is to get listed on the first page of major Web browsers’ search results. Whatever web design you choose, that rule seems to be the first, most important goal of your firm’s web content. Let me explain why I believe... Continue Reading →
Everyone has heard the cliché in real estate: “It’s location, location, location.” Well, in 2021, when real estate is booming everywhere, maybe it’s low interest rates and a pandemic-enhanced market. For those in the writing profession, it's editing, editing, and more editing. We know that excellent editing makes the copy sing. Only very rarely does... Continue Reading →
Some of the greatest marketing slogans of the last 70 years have stuck with us, despite the fact that they haven’t been seen or heard in many decades. If you’re old enough, you’ll remember the following: Clara Peller, asking in a Wendy’s commercial from 1984, “Where’s the Beef?” And no, this is not an ad... Continue Reading →
During the COVID-19 pandemic, many different types of businesses took a hard look at their own viability. Not surprisingly, this meant cutting staff and “nonessential activities,” such as marketing. But marketing is still essential to survive these pandemic times.
I was 17 years old, 5-foot 5-inches tall and 120 pounds dripping wet. I was put in charge of the rear platform station of the Galaxy, a large rollercoaster at an amusement park where I grew up on Long Island. Nothing about this rollercoaster was automated, by the way, and that included the braking system... Continue Reading →
This year, perhaps more than any year in the distant past, nonprofit organizations have experienced incredible fund-raising challenges. Live meetings with paid attendees or donor events have been postponed, cancelled, or converted to virtual sessions. Registration fees and exhibitor registrations, which fueled much of the annual operating budget, were not an option in 2020 (and... Continue Reading →
Editing errors can happen to anyone. And I do mean everyone. Newspapers with considerable copyediting staff still allow big errors to make it through to the next editions. Just today (August 24), the Philadelphia Inquirer posted a map of the region, and mislabeled the highway that traverses New Jersey. Granted, knowing that the road is... Continue Reading →