During the COVID-19 pandemic, many different types of businesses took a hard look at their own viability. Not surprisingly, this meant cutting staff and “nonessential activities,” such as marketing. But marketing is still essential to survive these pandemic times.
I was 17 years old, 5-foot 5-inches tall and 120 pounds dripping wet. I was put in charge of the rear platform station of the Galaxy, a large rollercoaster at an amusement park where I grew up on Long Island. Nothing about this rollercoaster was automated, by the way, and that included the braking system... Continue Reading →
This year, perhaps more than any year in the distant past, nonprofit organizations have experienced incredible fund-raising challenges. Live meetings with paid attendees or donor events have been postponed, cancelled, or converted to virtual sessions. Registration fees and exhibitor registrations, which fueled much of the annual operating budget, were not an option in 2020 (and... Continue Reading →
Editing errors can happen to anyone. And I do mean everyone. Newspapers with considerable copyediting staff still allow big errors to make it through to the next editions. Just today (August 24), the Philadelphia Inquirer posted a map of the region, and mislabeled the highway that traverses New Jersey. Granted, knowing that the road is... Continue Reading →
The answer to the scavenger hunt question: For 10 years, Revisions has specialized in writing Marketing Communications for local small businesses and nonprofit organizations. (Answer: Marketing Communications)
Based on the level of competition in a business category and a wide-open geographic service area, it may make less sense to rely on SEO for page rankings.
Blogs are everywhere, it seems. They are featured on websites, and on Facebook, LinkedIn, and other social media. Why are they so popular? Because they are easy to write, easy to post, and most of all easy to read. The point is that blogs are an essential way that savvy businesses get their educational and... Continue Reading →
You’ve completed your application for a small business loan through the CARES Act. You may be sitting at your desk, in front of your computer screen, and trying to figure out your next move.
Small business owners like us commonly fall into a trap of our making. We are truly excellent at operating our companies and keeping our existing customers happy. That is nothing to be ashamed of. We are proud of the job we do and how efficiently we can do it. It does come with one considerable... Continue Reading →