Taking the first step to developing new marketing materials can be daunting, but it need not be. Here is one tried-and-true approach that works in almost any setting
A Simple Road to New Marketing Copy
Making the Right Impression
In digital or advertising, the most important metric is the number of impressions your ad receives. The number of eyes viewing your content will always be important, but just as critical is what those eyeballs will see once they click through? What is the impression left by your marketing program? This leads us to at... Continue Reading →
Lessons of the Lowly Press Release
Consider the lowly press release. Time tested certainly, but sexy? Few would say so. But it is still around today, used everywhere—in newspapers, on the Web, on social media, printed for viewing at live events.
Marketing Efforts: No Need to Run, Walking Is Just Fine
Have you ever jogged in 90-degree weather? It’s sweaty, laborious‑not a joyous experience, and even hazardous. That’s how many small businesses feel about taking time out of their extremely busy day to market themselves.
Writing and Editing for Small Businesses 