Writing and Editing for Small Businesses
Serving the Marketing Communications Needs of Small Business
The very idea of creating a video for your business may be out of your comfort zone. For example, what do you say on your video? What is your message and who is your target? It is best to produce a script for an effective video..
When the author started Revisions in 2010, he wanted to engage and do work with local municipalities. With the county’s Economic Development Corporation help, he first learned one of the most-valuable lessons: How to put together a capabilities statement and why it is so important.
So you’ve decided to try your hand at Email marketing to your existing and prospective clients. Let’s assume for the moment that you have gathered or purchased a list of Email addresses and have them ready to go in a database. For some people, that was the easy part! Deciding what to broadcast may be... Continue Reading →
When I give presentations, I like to engage with my audience by sharing some funny, bizarre, or at least thought-provoking printed signs, like the following: In a tavern: Ladies Are Requested not to Have Children in the Bar At a fast-food establishment: Parking for Drive-Thru Service Only On a hotel’s website: There is a French... Continue Reading →
Feelings of sci-fi peril aside, the capabilities of programs like ChatGPT are remarkable. I’ve tried it, and I can’t say that I would be able to easily tell the difference between a passage written by the program or by a person.
Everyone has heard the cliché in real estate: “It’s location, location, location.” Well, in 2021, when real estate is booming everywhere, maybe it’s low interest rates and a pandemic-enhanced market. For those in the writing profession, it's editing, editing, and more editing. We know that excellent editing makes the copy sing. Only very rarely does... Continue Reading →
Some of the greatest marketing slogans of the last 70 years have stuck with us, despite the fact that they haven’t been seen or heard in many decades. If you’re old enough, you’ll remember the following: Clara Peller, asking in a Wendy’s commercial from 1984, “Where’s the Beef?” And no, this is not an ad... Continue Reading →
I was 17 years old, 5-foot 5-inches tall and 120 pounds dripping wet. I was put in charge of the rear platform station of the Galaxy, a large rollercoaster at an amusement park where I grew up on Long Island. Nothing about this rollercoaster was automated, by the way, and that included the braking system... Continue Reading →
Taking the first step to developing new marketing materials can be daunting, but it need not be. Here is one tried-and-true approach that works in almost any setting
Consider the lowly press release. Time tested certainly, but sexy? Few would say so. But it is still around today, used everywhere—in newspapers, on the Web, on social media, printed for viewing at live events.
Have you ever jogged in 90-degree weather? It’s sweaty, laborious‑not a joyous experience, and even hazardous. That’s how many small businesses feel about taking time out of their extremely busy day to market themselves.
Writing and Editing for Small Businesses 