So you’ve decided to try your hand at Email marketing to your existing and prospective clients. Let’s assume for the moment that you have gathered or purchased a list of Email addresses and have them ready to go in a database. For some people, that was the easy part! Deciding what to broadcast may be... Continue Reading →
What Makes a Good, Effective Read? Editing Does
Everyone has heard the cliché in real estate: “It’s location, location, location.” Well, in 2021, when real estate is booming everywhere, maybe it’s low interest rates and a pandemic-enhanced market. For those in the writing profession, it's editing, editing, and more editing. We know that excellent editing makes the copy sing. Only very rarely does... Continue Reading →
Sex Sells, but Everyone Has a Story to Tell
I was 17 years old, 5-foot 5-inches tall and 120 pounds dripping wet. I was put in charge of the rear platform station of the Galaxy, a large rollercoaster at an amusement park where I grew up on Long Island. Nothing about this rollercoaster was automated, by the way, and that included the braking system... Continue Reading →
